Jonathan Jaffe

COACH • GTOLAB CO-FOUNDER • PODCAST HOST

Jonathan Jaffe

“I am proud to be part of GTO LAB. We put our students first, we have great software, and I love what we’re doing for the poker community as a whole. Come join me and learn directly from my coaching videos, where I break down real hands, explain high-pressure decision-making, and teach structured models you can use at the tables. Whether it’s bluffing, ICM spots, or deep stack strategy—you’ll learn how to think like a pro and apply it when it matters most.”
Jonathan Jaffe

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Jon Jaffe

Meet your coach

Jonathan Jaffe: Two decades at the pinnacle of poker

Jonathan Jaffe is a world-class professional poker player with over two decades of success at the tables. Known for his versatility across high stakes tournaments, cash games, and heads-up matches, Jaffe has amassed more than $16.9 million in live tournament earnings. His career trophy case includes victories on the World Poker Tour (WPT), the Triton Poker Series, the PokerGO Tour, the European Poker Tour (EPT), and the prestigious Alpha-8 For One Drop event.

Jon began his professional career at the age of 18, spent most of the first six years of his career as a heads-up specialist where he earned over $1 million in profit while occasionally competing in live and online tournaments. During this period, he also began developing his abilities as a coach, working with close friend Nick Petrangelo as well as other online tournament professionals. Following his 2014 WPT Montreal victory, Jon took a step back from tournament poker and increasingly transitioned into full-time coaching while playing high stakes-live cash games in South Florida.

In 2023, after years of encouragement from Nick Petrangelo, Jon was persuaded to sharpen up his tournament skills and resume his live tournament career on the biggest stages in poker; the Triton Poker Tour. Over the past two years, Jon has captured two Triton titles, most recently in 2025 at Jeju II , the Poker Masters Championship, and his largest cash to date—first place in the WPT Alpha-8 For One Drop for over $1.5 million.

Despite competing in the world’s biggest buy-ins, Jon still considers himself a coach first, dedicating more time to teaching GTO poker strategy than to playing. As a poker coach, he excels at translating complex solver-based strategies into practical, real-world applications. By teaching the underlying theory behind these adjustments, Jon ensures his students are prepared to evolve their game for increasingly difficult competition.

Jon also hosts the GTO LAB Podcast, where he interviews elite players like Daniel Negreanu, Fedor Holz, and Dan Smith. The podcast is not about hand histories but focuses on how top players think, make decisions, and evolve their game under pressure.

Ready to Level Up Your Game?

Study with Jonathan at GTO LAB—where he shares the same cutting-edge tools and frameworks that have helped him and his students succeed at the highest levels of poker.

Achievements

  • $16,935,300 Total Live Winnings
  • $111,00 WPT Alpha8 for One Drop 2023
  • $50K Turbo Bounty at Triton Monte Carlo 2023
  • $30K NLH 8-Handed at Triton Jeju II 2025
  • C$3,500 No Limit Hold’em WPT Montreal 2014
  • $1,537,600 Largest Win

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The core value of GTO LAB lies in our coaches. We only partner with the absolute best poker players whose approach and personalities align with our brand. We will never compromise on the quality of our coaches. You'll always receive coaching from genuinely world-class players.

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